Summer thai

brands at Jatujak Market

(segue in italiano)
It’s been quiet on Openwear blog recently as we’ve been really busy working on our platform, surviving the hot peaks of euro summer, and also because some of us had the chance to visit Bangkok and take a deeper look on what’s going on in the creative sector in Thailand.

Thanx to our thai friends studying in Milan and some good connections Michel Bauwens gently provided us, we were able to meet and discuss with different interesting people keeping the creative scene alive in the city.

Talking with TCDC director

Talking with TCDC director

From the institutionalized and western inspired structure of the TDCD, founded in 2005 with the aim of monitoring and fostering the relationships between creative projects and businesses, to the sprawling activity of the biggest market of Bangkok Jatujak or the shops of Siam Square satisfying the need of self expression at low prices, Thai fashion has given us a lot of interesting highlights to framework Openwear model in the right direction.

For example at Jatujak Market with over 10.000 stores and more than 200.000 visitors going there every weekend we distributed a survey to 200 shops and had around 15 longer interviews. A lot of them are small businesses run buy relatively young creative enterpreneurs who often start designing clothes for themselves and realize that what they produce is appreciated by their network of friends and taking the decision to start a business. Their production is usually small scale, outsourced to local tailors labs and with newly designed garments introduced every week because they have people buying new clothes every week!

Jatujak market

Jatujak market

We had also the chance to meet professors and students from Rangsit University fashion department and give a presentation about Openwear project and also had a nice workshop at Chulalongkorn University with design students and a couple of self organized garment factories (next post will be about them!).

Rangsit and Chulalongkorn University

Rangsit and Chulalongkorn University

.

This is it from Bkk for now!

——–

Talking with TCDC director

Talking with TCDC director

Dal più istituzionale TCDC (Creative&Design Center) e di ispirazione occidentale, fondato nel 2005 con lo scopo di monitorare e sviluppare relazioni tra progetti creativi e business, sino alla brulicante attività del più grande mercato di Bangkok, il Jatujak o della famosa Siam Square che soddisfano il bisogno di autoespressione a bassi prezzi; esplorare tutto questo ci ha dato un punto di vista esterno per inquadrare ancora meglio il modello Openwear.

Per esempio al mercato Jatujak, che ha oltre 10mila negozi (non solo di moda!) e più di 200mila visitatori ogni weekend, abbiamo distribuito un questionario a circa 200 negozi di piccoli designer e ne abbiamo intervistati in modo più approfondito circa 14. Molti di loro sono giovani imprenditori creativi che hanno iniziato a produrre vestiti per loro stessi perchè non trovavano sul mercato quello che avevano bisogno. Dopo aver capito che la loro produzione era apprezzata e desiderata anche dal loro network di amici, han preso la decisione di aprire un business. La loro produzione è di pochi pezzi, affidata a piccoli laboratori locali e introducono nuovi design ogni settimana (il concetto di collezione non esiste), perchè i loro affezionati consumatori comprano di solito ogni weekend.

Jatujak market

Jatujak market

Abbiamo avuto anche l’occasione di incontrare professori e studenti del dipartimento di design e moda della We had also the chance to meet professors and students from Rangsit University a cui abbiamo presentato il nostro progetto Openwear e abbiamo tenuto un workshop alla Chulalongkorn University con alcuni studenti di design e i lavoratori di un paio di fabbriche autogestite (il prossimo post sarà su di loro!).

Rangsit and Chulalongkorn University

Rangsit and Chulalongkorn University

.

Per ora è tutto da Bangkok!

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